Marketing & Communications
Outdoors enthusiast, yogi & campfire musician
Vintage music video collector and gadget freak
Research & Strategy
Online gamer, media maven and motorradfahrer
Aviator and photographer
Bibliophile. Music lover. Hockey fan
Storyteller and connoisseur of guitars, motorcycles and classic cars
Co-Founder and Chief Executive Officer
Jeffrey Elliott has over thirty years of strategic and creative experience in broadcasting, production, and digital media – and always at the forefront of emerging technologies in broadcasting and new-media. Jeffrey was the founder and CEO of GlassBOX Television. Glassbox Television became one of Canada’s leading multiplatform media companies. One of GlassBOX channels; Bite TV, the world’s first Interactive and multiplatform television channel, was awarded an International Emmy for Interactive Broadcasting and won the best in Cross Platform Broadcasting at the DIGIS (Canadian New Media Awards). Glassbox Television was purchased in 2012 by Blue Ant Media. In 2015 Jeffrey was given the Digital Media Trailblazing Award by the Academy of Canadian Cinema and Television.
We are not making this up, Jeffrey literally started his media career sweeping the floors at one of Canada’s largest private national TV network headquarters. He eventually rose to hold senior positions with leading Canadian media companies including SVP Interactive at Alliance Atlantis. Jeffrey was Managing Director at Netstar Communications (then parent company The Sports Network and Discovery Canada). At the dawn of the Web Jeffrey led the launch of TSN.ca, which revolutionized on-line sports in Canada. This was closely followed by his leading the launch of Discoverychannel.ca. As Director of Programming at TSN he created one of the country’s first multiplatform content projects, the highly successful and award winning “The Legends of Hockey”.
Currently Chairman of Interactive Ontario, an active member of the Interactive Peer Group for the Academy of Television Arts and Sciences, Jeffrey lives in the country with his family and tries to find as much time for his passions of photography and flying, having been a pilot for thirty years.
Co-Founder and Chief Creative Officer
David Hatch emerged from the Toronto suburbs after having had access to a fully equipped television studio at his high school. He scored his first paying work as a sound engineer for Toronto’s multilingual TV station OMNI. David participated in the launch of Canada’s first dedicated sports channel, TSN, and served four years at Global television as a producer/journalist before creating his own production company, Whistlestop Productions in 1989.
David has four serious addictions - guitars, motorcycles and classic cars. The fourth is telling stories about the other three. David has produced over 600 hours of original content. He has produced a number of shows and series including Land Speed Heroes and Off Limits shot on the Bonneville salt flats, BackStage Secrets with the band RUSH and Guitar Picks with Kim Mitchell, also the docu-reality series Pit Crews, the Canadian Chopper Build Off series and the Ultimate SuperBike. David hosts and produces a national magazine TV show in Canada called Motorcycle Experience. In all his spare time he still manages to devote some to playing his guitar collection. His band once opened for April Wine.
Determined to make a career in the creative industries, Adrienne migrated from Canada’s capital, Ottawa, to Toronto to obtain a post-graduate certificate from Centennial College’s new media program. Adrienne comes to TableRock Media after working for ten years with award-winning BiteTV, GlassBOX Television and later Blue Ant Media on their cross media and digital marketing initiatives. At BiteTV she was a part of the team to receive an International Emmy for Best Interactive Channel.
She is passionate about stories, storytelling and consorting with “idea people” fashioning new ways of presenting media experiences that strive for audience engagement. Last year Adrienne attended the World Junior Hockey Gold Medal game, checking another item on her “bucket list.” Next on the list is a planned trip to Spain. Adrienne enjoys auctions, flea markets and DIY activities.
Grant lives for creativity. He gave up sleep years ago towards fashioning a career combining his passions for design, marketing, art, music, fashion and aerospace. He has performed brand design and marketing projects for automotive, media, aerospace, and musical instrument companies.
Grant is one of the few people at TableRock Media to have been chased by a bear. He is an experienced canoeist who has explored most of Northern Ontario’s wild rivers. His band, The Slime Dogs, once opened for The Tragically Hip. Amongst his many activities he has a history of entrepreneurship having run, and since sold, a coffee house called For the Love of Jo. He presently teaches marketing strategies in the graphic design program at Seneca College, operates Say What! Communication creative brand agency along with Costa Nada custom dye house, an innovator in hand-dyed products. Grant is passionate about all aspects of design.
Marketing & Communications
Jennifer is a highly accomplished marketing and communications executive with over 10 years’ experience in the media and entertainment industry. She has extensive experience developing and directing new service launches and branding campaigns across multiple platforms. Jennifer has undertaken projects for a diverse set of media properties that include pre-school game launches with Apple, a number of high profile programming campaigns and even a promotion for the biggest name in rock ‘n roll, The Rolling Stones. Her particular expertise lies in leveraging both traditional media channels and emerging digital technologies.
Throughout her career, Jennifer has overseen brand development, channel launches, strategic marketing campaigns and creative communication initiatives that build awareness and deliver on audience and revenue targets for some of Canada’s most popular media brands. Some of these include BiteTV, Cottage Life, Kids’ CBC and Smithsonian Channel. In 2012 and 2014, Blue Ant Media, where she was the Director of Marketing & Communications, was designated “Media Player of the Year” by Marketing Magazine, Canada’s premier marketing trade magazine. Jennifer is an outdoors enthusiast, yogi and campfire musician.
Paul was weaned on media — from an initial dalliance with black & white videotape and after gaining a university education in radio and television he moved onto a completely digital diet becoming a true early adopter.
Paul’s education and early career was in television production at Canada’s The Sports Network (TSN), but in 1994, three things converged to set his career on a new path: the World Wide Web began to takeoff; public, inexpensive and direct access to the Internet became available; and TSN received a license from the CRTC to launch a new specialty TV channel: Discovery Channel Canada. He shared his passion for digital technology hosting a weekly segment on Discovery Channel’s “Daily Planet” TV show for two years in the late 1990s. Eventually Paul was made the first Internet Manager at any broadcaster in Canada.
In 2001, after the Canadian CTV network acquired Discovery Channel and TSN, Paul was made Director of Interactive Production for CTV. In addition to supervising the network’s websites he also created many new products for digital set-top boxes and cellphones, spanning everything from golf to Degrassi: The Next Generation. In 2007 Paul returned to his roots at TSN as Director of Technology and Business Development, and over the next six years he supervised the design and building almost a dozen apps for iPhone, iPad, BlackBerry and Android.
Since 2013 Paul has been operating his own digital production company, Renewmedia, which creates websites and apps for broadcasters and production companies. For fun, he collects music videos.
Research & Strategy
Sam’s first exposure to working in media production was as a roadie for a Michigan rock band. After a stint in college radio, and after finishing his degree, he wisely determined to avoid a future in academia and embarked on a career in working in commercial media. His academic specialty is in media analysis. Sam worked at one of Toronto’s premier recording studios and eventually, after going independent, produced over 150 broadcast radio and TV commercials for the likes of SONY and Pepsi. He has been working in digital media for over 25 years and remembers working with punch cards.
In the mid-1980’s Sam became an assembly language programmer and computer game designer who eventually realized the implications of networked multi-media computers. He worked on some of the first commercially available online games. One of Canada’s first fulltime new media producers, Sam co-founded the strategy and marketing firm Delvinia (Toronto), serving as a managing partner in his roles as VP of Research and the company’s CTO. He plays well with others, but is not a team player, and often follows “the road less travelled.”
Since 2003 Sam has operated FAD Research which specializes in product development and strategic planning for companies, trade associations and government agencies working through change wrought by all things digital. He served on the original committee that created the Emmy Award for Interactive Media. Sam co-created and taught a media innovation program at Ryerson University’s RTA Media School in 2013 known as the Comedy Lab. Sam’s passions include online games, German motorcycles, and projects involving media innovation.